Most organizations face a familiar trade-off: a creative director disconnected from the production tools, a hands-on designer isolated from strategic goals, or a strategist who cannot visually articulate the vision. I built my career eliminating that gap. With over a decade of creative leadership, I unite high-level brand strategy with rigorous, hands-on graphic design across digital and physical touchpoints.
My background bridges foundational visual identity systems with comprehensive campaign execution translating an organization’s identity into compelling visual storytelling, typographic systems, environmental graphics, and digital experiences. Master of the craft as well as the overarching vision, I direct the creative strategy, safeguard the brand voice, and personally execute the design work that brings an institution’s story to life. I don’t just define the visual standard; I sit at the design board and build it.
CREATIVE CAPABILITIES & BRAND STRATEGY
BRAND STRATEGY & VISUAL IDENTITY SYSTEMS
Brand Architecture & Positioning: Comprehensive brand positioning, voice and tone development, and differentiation strategies engineered to build category leadership.
Core Visual Identity Systems: Distinctive logo suites, typography hierarchies, curated color palettes, iconography, and master brand guidelines.
Rebranding & Brand Modernization: Full-scale visual restructuring across touchpoints to reposition established businesses for growth and new market acquisition.
Design Systems & Style Guides: Scalable, modular visual guidelines that maintain brand consistency across in-house teams, agency partners, and vendors.
GRAPHIC DESIGN, PACKAGING & PRINT PRODUCTION
Custom Packaging Design & Dielines: Retail-ready packaging design, custom dielines, label design, material selection, and print specifications.
Print Collateral & Editorial Design: High-impact sales brochures, editorial layouts, promotional mailers, and presentation decks built in Adobe InDesign and Illustrator.
Large-Format & Out-of-Home (OOH): Billboard campaigns, trade show displays, vehicle wraps, and environmental signage built to scale.
Point-of-Sale (POS) & Retail Merchandising: Engaging in-store visual displays, shelf talkers, promotional banners, and branded apparel design.
DIGITAL CREATIVE, UX/UI & WEB EXPERIENCE
Digital Design & Web Experiences: Responsive, brand-first website design built on Wix Studio and WordPress with an emphasis on visual hierarchy and UX/UI design.
E-Commerce Visual Architecture: End-to-end Shopify visual storefront design, interactive product pages, custom graphic banners, and merchandising layouts.
Digital Marketing Assets: High-converting creative suites for paid social (Meta, TikTok), display ads, promotional email templates via Mailchimp, and motion graphics.
Cross-Platform Interface Direction: Visual interface design and branded asset production extending across web platforms, iOS, and Android applications.
CREATIVE DIRECTION & PRODUCTION LEADERSHIP
Art & Creative Direction: Conceptualizing visual campaigns, defining aesthetic standards, and steering cross-channel visual narratives from concept to delivery.
Commercial Photography Direction: Storyboarding, shot listing, creative styling, on-set direction, and advanced photo retouching in Adobe Photoshop.
Vendor & Print Management: Coordinating directly with commercial printers, packaging fabricators, and sign makers to ensure color accuracy and material quality.
Creative Operations: Workflow architecture, digital asset management (DAM), design sprints, and cross-functional team coordination.
FEATURED STRATEGIC CASE STUDIES
CLIENT/BRAND
VISUAL & STRATEGIC EXECUTION
BUSINESS & BRAND IMPACT
Leblanc's Shop, LLC.
Developed complete brand identity, consumer packaging line, product label dielines, and custom Shopify visual storefront.
$134.6K+ in direct revenue and 1,000+ orders generated with 61K+ visual impressions in 14 months.
Insurance By Alex
Architected the complete visual brand identity, UI/UX conversion interface, and integrated acquisition assets.
Millions in premium revenue generated; quadrupled top producer monthly earnings to $10K+.
Geaux Clean Car Wash
(8 Locations)
Overhauled statewide brand identity, designing all POS collateral, outdoor billboards, mobile app UI elements, and apparel.
Standardized visual consistency across 8 locations, driving higher recurring customer retention.
TECHNICAL TOOLING & CREATIVE STACK
Design & Layout: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma, Canva
Web & Interactive: Wix Studio, Shopify, WordPress, UX/UI prototyping
Audio & Video: Pro Tools, Logic Pro, Ableton, FL Studio, Adobe Audition, Final Cut, Adobe Premier
Production & Digital Assets: Digital pre-press, CMYK/Pantone print production, Mailchimp, Hootsuite
Workflow & Strategy: Advanced Excel, AI generative design workflows (ChatGPT/Claude), Google Workspace
